Boosted by the success of Chinese language manufacturers within the nation, the Indian smartphone market has surpassed the US marketplace for the primary time, on an annual degree, to develop into the second largest market globally. China nonetheless sits on the first spot.
India’s shipments reached 158 million within the calendar yr 2019 with a 7% year-on-year (YOY) development, in line with a report from Counterpoint Analysis.
Xiaomi continued to be the highest participant with 28% market share in 2019, with Samsung coming in second with 21% and Vivo got here in third with a 16% market share, stated Counterpoint’s ‘Market Monitor’ service.
“Though the speed of development for smartphone market hit single digit for the primary time ever on an annual foundation, India is underpenetrated relative to many different markets with 4G penetration by way of subscribers being round 55 per cent,” Tarun Pathak, Affiliate Director, Counterpoint instructed IANS.
“Chinese language manufacturers share hit a document 72% for the yr 2019 as in comparison with 60% share a yr in the past. This yr, now we have seen all main Chinese language gamers increasing their footprint in offline and on-line channels to realize market share. For example, Xiaomi, Realme, and OnePlus have elevated their offline factors of sale whereas manufacturers like Vivo have expanded their on-line attain with Z and U collection,” stated Anshika Jain, Analysis Analyst at Counterpoint talking to IANS.
Over the previous 4 years, Xiaomi, Vivo, and OnePlus have grown 15 occasions, 24 occasions and 18 occasions, respectively.
“This highlights that OEMs are mature sufficient to seize subsequent wave of development and develop their operations in India,” Jain added.
Samsung shipments have really proven a 5% (YoY) decline in 2019.
“That is for the primary time Samsung transitioned to a very new portfolio focusing on completely different channels (offline with A collection and on-line with M collection). Nonetheless, it must double down its efforts to maintain the momentum going,” the report famous.
Whereas the smartphone market registered YoY development, the characteristic telephone market witnessed a steep decline of practically 42% YoY in 2019 and 38 % (YoY) in This fall 2019.
“This is because of slowdown within the new shipments from Reliance Jio. Nonetheless, the gamers equivalent to itel, Lava, Nokia and Micromax registered optimistic annual development regardless of the general section declined displaying the untapped potential of the market,” stated the report. As per the report, itel emerged because the primary characteristic telephone model in This fall 2019, adopted by Samsung and Lava.
(With company inputs)